Roche
IOF Corporate Responsibility Program for Bone Health
World Osteoporosis Day 2007
To reflect the IOF’s theme of Beat the Break, Roche and co-marketing partners GSK ran an internal communications campaign, encouraging all employees to log into a specially-developed, interactive version of the IOF’s ‘One-Minute Risk Test’. Completing the interactive risk test helped inform employees if they or their loved ones should take steps to improve their bone health and minimise the risk of developing osteoporosis in the future.
At the Roche Global site in Basel, the team handed out flyers, distributed an e-alert, conducted a desk-drop, put up posters and ran a range of local activities to drive people towards completing the interactive risk test and entering the prize draw to win a bone-friendly hamper of luxury food.
World Osteoporosis Day 2006
In 2006 Roche carried out a number of educational and awareness activities at its many offices around the world.
• Roche Global in Basel distributed a BONE APPÉTIT information flyer, handed out calcium-rich drinks to staff, displayed banners using IOF graphics to demonstrate how important healthy eating is in preventing osteoporosis and provided calcium-rich and bone-friendly lunch menus in the main cafeterias. Roche Global also organized a ‘bone-friendly’ Recipe Competition to win a Jamie Oliver Cook Book as well as a WOD screensaver and ongoing updates in 'BoneZone' (GSK and Roche internal magazine) - including information on new IOF website, osteoporosis 'Did You Know' section and WOD
• Roche Germany held an educational day at their offices in Grenzach
• The Lithuanian team held an internal communications event at their offices in Vilnius, including World Osteoporosis Day leaflets and calcium-rich food.
• Roche Taiwan held an educational workshop for 50 key clinicians in partnership with the Taiwanese Osteoporosis Association (TOA).
• The Brazilian team achieved great coverage for World Osteoporosis Day, generating approximately 60 million opportunities to see. Coverage included seven TV programmes, five radio programmes and several newspapers, magazines and online media outlets
Seveal snapshots of World Osteoporosis Day events for Roche employees:
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| Information stand at Roche headquarters in Basel |
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| Staff in Vilnius organized an internal communications event |
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| Roche Germany held educational day at their offices in Grenzach |
