Timeless Women Campaign
Encouraging more open dialogue about osteoporosis is one of the goals of the Timeless Women campaign, launched on World Osteoporosis Day in 2008 by Novartis with support from ambassador and iconic James Bond actress Ursula Andress. The campaign material was developed in collaboration with the International Osteoporosis Foundation (IOF) and Medical Women’s International Association (MWIA)
The campaign sought to encourage women to educate themselves about osteoporosis and the need to treat it, ultimately empowering themselves to enjoy an active and independent lifestyle.
"Women need to speak up about their bone health and talk to their doctor about the best treatment for them...They need to find a therapy that will not only help to protect them against osteoporosis year after year, but will also suit their varied and active lives. My advice to women with this disease is to be happy, be aware and take care!”
Ursula Andress
