World Osteoporosis Day 2006
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Bone Appétit: The role of food and nutrition in building and maintaining strong bones
World Osteoporosis Day (WOD) was marked on October 20, 2006, celebrating the theme Bone Appétit - the role of food and nutrition in building and maintaining strong bones. WOD's message is that while osteoporosis is serious, individuals can take responsibility for their bone health by building strong bones through healthy lifestyle. Following "exercise" in 2005, the nutrition theme is the second in a three-year WOD "lifestyle" campaign to get people to reduce their risk of having an osteoporosis fracture, and to reach a young, more energetic and "empowered" target audience.
IOF thanks the following companies who are Global Gold Sponsors of World Osteoporosis Day 2006: Fonterra Brands, MSD, Novartis and Tetra Pak. Other companies and organizations also contributed to the campaign, including chefs.com, Weber Shandwick Public Relations and McCann Erickson Advertising.
Read about:
WOD activities by IOF members around the world
IOF organized press launches
Corporate support for World Osteoporosis Day
The main messages of 2006 World Osteoporosis Day campaign
The importance of healthy nutrition (including adequate calcium, vitamin D and protein intake) is underlined by the following main messages:
- helps to build peak bone mass in young people (especially ages 8-15)
- helps to maintain general health during adulthood (35-50)
- are useful as part of treatment/rehabilitation program for people with fractures (55+)
- eating-related disorders can have a serious negative impact on bone health (especially ages 12-30)
Click here for more facts regarding food and nutrition (PDF, 106.7 KB)
Promoting World Osteoporosis Day around the world
IOF and its member societies promoted World Osteoporosis Day in many ways, including numerous press launches and the production and distribution of the following support material:
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Popular report 'Bone Appétit: The critical role of food and nutrition in maintaining bone health and rehabilitating people with osteoporosis. |
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Nutrition brochure: for the public which provides essential information on nutritional issues and bone health. |
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Public service announcements (PSAs): a series of 30-second PSAs featuring world famous chefs and other food personalities. |
Poster designs for international distribution and translation by IOF member societies
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Food and nutrition section of the website: IOF has produced a special section on its website dedicated to the relationship of food and nutrition to osteoporosis.
Major international media launches have been held by IOF in coordination with its national osteoporosis society members in France, Hong Kong and Panama. A press kit for distribution to all members and the media included launch press releases, fact sheet, and supporting materials.
