Fonterra Brands - World Osteoporosis Day Activities
Fonterra - Special international press event in Dubai, UAE
Fonterra held a special event “Breaking the Silence of Bone Health” in conjunction with the IOF Global launch of World Osteoporosis Day in Dubai on October 21, 2007. It included a presentation of the "State of the Nation" Bone Health Reports with international Bone Health Ambassadors from Indonesia, New Zealand, the Philippines and Malaysia pledging their support in the fight against osteoporosis and calling for other high profile women from across the globe to join the cause.
IOF CEO Daniel Navid and Pradeep Pant, Regional Managing Director Asia-Middle East, Fonterra Brands signed a three-year IOF-Fonterra Brands cooperation agreement at this event.
Fonterra announced that it is bringing its global Anlene™ Bone Health Check programme to the Middle East, beginning with pilot projects to scan more than 60,000 women in the UAE and Saudi Arabia. The Anlene™ Bone Health Check is an international initiative that has provided free bone scans to more than 1.2 million people in nine countries across Asia-Pacific over the last 12 months. The programme has pledged to scan more than three million people in three years.
Fonterra - Beijing
Following a press conference on September 22nd at the Great Hall of the People, Fonterra Beijing launched the Anlene Bone Health Exercises Campaign as part of WOD 2007. The specially created exercise campaign was held in Shanghai and Guangzhou for World Osteoporosis Day. In Guangzhou the event was held on October 20th and around 1800 elderly people attending.
Fonterra, Indonesia
After successful World Osteoporosis Day walkathon events last year, Fonterra Indonesia has since held 11 walkathons, involving 55,000 participants! The message relayed to participants is that better bone health can be achieved through a simple recipe: calcium consumption + 10,000 steps everyday. This reinforces the importance of regular weight bearing exercise in addition to nutrition for strong bones.
Additional walkathons and related events were held for World Osteoporosis Day 2007. Below a few images of recent walkathon events in Indonesia:
 |
 |
 |
Fonterra- Philippines
In the Philippines a World Osteoporosis Day dance exhibition set a new Guinness Book of World Record for the most number of people dancing simultaneously at a single event . The dance exhibition was held on October 20th at the Cultural Center of the Philippines complex and attracted 8,000 participants (breaking Ireland's previous record). The event brought attention to the problem of osteoporosis and the need for calcium-rich nutrition and exercise to help build bone mass in youth and maintain bone health in adulthood. A formidable group of VIPs endorsed the World Osteoporosis Day event, including actress Dina Bonnevie, Asia's Queen of Songs Pilita Corrales, award-winning fitness aficionado Jackie Lou Blanco, dance diva Becky Garcia former Miss Universe Margie Moran, swimming champion and television personality Akiko Thomson, and pastor/ballet dancer Rosita Gomez.
