Roche - World Osteoporosis Day Activities

To reflect the IOF’s theme of Beat the Break, Roche and co-marketing partners GSK ran an internal communications campaign, encouraging all employees to log into a specially-developed, interactive version of the IOF’s ‘One-Minute Risk Test’. Completing the interactive risk test helped inform employees if they or their loved ones should take steps to improve their bone health and minimise the risk of developing osteoporosis in the future.

At the Roche Global site in Basel, the team handed out flyers, distributed an e-alert, conducted a desk-drop, put up posters and ran a range of local activities to drive people towards completing the interactive risk test and entering the prize draw to win a bone-friendly hamper of luxury food.