Invest in Your Bones Campaign
Campaign vision
The IOF Invest in Your Bones campaign vision is of a world without osteoporotic fractures through increasing awareness and understanding of osteoporosis. The emphasis is also on improving quality of life and on the healthcare budget. In addition, the Invest in Your Bones campaign aims to sensitise health professionals, including general practitioners, radiologists and orthopaedic surgeons.
About the campaign
In 2002, IOF inaugurated the first phase of the Invest in Your Bones Campaign. The campaign, now in its fourth phase (beginning in 2008), supports projects aimed at improving access to, and reimbursement of, diagnosis and proven therapies in individuals at high risk of fragility fracture. It has a geographic focus on France, Germany, Italy, Spain and the UK.
The campaign also helps the IOF to support the ‘Call for Action’ at the EU, through various policy and lobbying activities, including support to the European Parliament Osteoporosis Interest Group and EU Osteoporosis Consultation Panel.
Other key ongoing projects supported by the campaign include the Osteoporosis Education Program to Improve the Recognition and Reporting of Vertebral Fractures by Radiologists; an initiative involving orthopaedic surgeons aimed at optimizing the care of fragility fracture patients; the development of health economics studies in osteoporosis; and support to the development of new guidelines for assessing fracture risk in individuals.
