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Irish Osteoporosis Society

Contact Details

Office address Irish Osteoporosis Society
12 Burlington Road
Garden Level
Dublin 4
Ireland

Phone +353 1 637 5050

Fax +353 1 668 0098

E-mail info@irishosteoporosis.ie

Website http://www.irishosteoporosis.ie

Last updated on July 28, 2009

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Society News

New website, many activities mark World Osteoporosis Day in Ireland

To raise public awareness of osteoporosis leading up to World Osteoporosis Day, a radio program was broadcast on 'Outside The Box' on Ireland's national radio station Radio 1. In addition, an osteoporosis seminar, open to the public, was held in Dublin on Thursday 15th October.

The IOS Annual Medical Conference in Dublin was held on October 17th followed by a one-day DXA course for health professionals in Dublin on the 18th.

Top Celebrity Chef, Rachel Allen, designed recipes for a 'bone healthy' three-course meal, which was published in the Sunday Tribune
newspaper specifically for World Osteoporosis Day.

Finally, the IOS officially launched its new website, supported by a national web-marketing campaign.

November 24, 2009

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IOS develops osteoporosis educational package for schools

Today’s teenagers are placing themselves at higher risk of developing osteoporosis due to lifestyle choices such as poor nutrition, smoking, binge drinking, eating disorders, over exercising and lack of weight bearing exercise.

The Irish Osteoporosis Society has launched an educational package for secondary schools. This package includes the following:

-An educational DVD which is presented by teenagers for teenagers (12-18 year olds).
-A workbook with a set of Questions and Answers to assist teachers and pupils to get the most benefit from the DVD.
-A power point presentation which has 122 slides of information. Topics covered include: Osteoporosis, osteopenia, risk factors for this silent disease, lifestyle choices, nutrition, exercise and extensive information on bone, to name a few.

The osteoporosis educational package can assist teachers in all areas (Biology, Home economics, Biology, PE etc.) in educating their students on every aspect of osteoporosis. It could also be used as a learning tool for students studying English.

To order a copy or for more information please email info@irishosteoporosis.ie .

November 24, 2009

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Publicity campaign as follow up to World Osteoporosis Day meetings

The Annual Conference of the Irish Osteoporosis Society took place on World Osteoporosis Day (WOD),October 20th, 2007 in the Conrad Hotel in Dublin. A panel of national and international speakers was lined up and, as in previous years, a full house of medical professionals attended.

A public information meeting also too place in the Conrad Hotel in Dublin on October 18th. The society updated its information leaflets in advance of WOD in expectation of large demand.

As part of a large media and publicity campaign around the theme of WOD, plans are being made to distribute the IOS' updated ‘Usual Suspects’ poster to all medical professionals in the country. IOS will also be relaunching its website www.irishosteoporosis.ie to co-incide with the WOD campaign.

More activities are planned for later in the year when the society will launch a newsletter for members and will begin implementing plans to significantly develop its services and activities over the next year or so.

September 6, 2007

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Full calendar of events promoted awareness and nutrition

The Irish Osteoporosis Society carried out a public awareness campaign that was split into the four quarters of the year:

• Quarter 1: The Usual Suspects campaign (creating awareness that it’s not just postmenopausal women who have osteoporosis)
• Quarter 2: Highlighting on TV, radio and poster ads the importance of weight-bearing exercise
• Quarter 3: Spotlighting on TV, radio and bus ads the role of nutrition; a new nutrition leaflet was also published
• Quarter 4: Awareness of osteoporosis and other diseases (heart disease and cancer), which was activated after WOD 2006

2 October: a road show with a radio station provided information on nutrition, specifically Calcium and vitamin D.

17 and 19 October: there was free public information meetings with Prof. Moira O'Brien and nutritionist Margot Brennan and a celebrity chef prepared dishes with calcium and vitamin D.

20 October: There was a cross-border (Northern Ireland and Republic of Ireland) Irish Osteoporosis Network meeting.

21 October: The IOS Annual Conference and dinner spotlighted "Osteoporosis and the importance of nutrition".

Radio adverts throughout October emphasised osteoporosis awareness and nutrition.

23 November: The Arctic Ball (fundraising dinner dance) was held.

October 3, 2006

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Public awareness campaigns in Ireland



The Irish Osteoporosis Society (IOS) has
announced details on its latest campaign, The
Usual Suspects, which represents the first in a
series of four quarterly public awareness
campaigns. The Usual Suspects campaign
recreates the famous police line-up from the
original movie, in which suspects are lined
up in an identification parade. Prof . Moira O’Brien, Chair of the IOS, explains the rationale behind the
campaign message: “In our identity parade,
which we have recreated for the purposes of
TV and other cross media, we have the least
likely group of suspects that the public
would associate with having osteoporosis.
Among those represented are a beautiful
young girl who developed osteopaenia, an
athlete who overtrained, a businessman who didn’t watch his diet, and a wheelchair- bound member of the Gardaí whose bones have responded positively to osteoporosis treatment.”
This 12-month public campaign will raise many significant issues and bring several key messages to the fore, as Galway GP Dr Bairbre O’Byrne
points out: “It’s time to finally dispel the
myth that osteoporosis is a condition which
only affects frail and elderly women over 65.

March 24, 2006

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Cork Workshop supports call for Europe to prioritize the prevention, diagnosis and treatment of osteoporosis
-Irish Osteoporosis Society opens support group in Cork

Pictured at the Osteoporosis Workshop in Cork in April, from left: Andrew Whitty, President, Pharmaceuticals Europe, GlaxoSmithKline; Prof Moira O'Brien, President, IOS; Micheal Martin, TD, Minister of Health and Children; Mary Anderson, Board Member, IOF; John O'Toole, Health Counsellor, Irish Permanent Representation to the EU.


Speaking at a workshop held in Cork on April 5, 2004, Mr Micheál Martin TD, Irish Minister for Health said “The Irish government is committed to working to try and find healthcare solutions for diseases such as osteoporosis and will work together with the European Parliament and other Member States, to encourage future European Health Presidencies to bring forward this work”.

The workshop, “Delivering patient expectations and managing European health priorities:the case of osteoporosis”, brought together patients, medical experts, policy-makers and pharmaceutical industry representatives from Europe to discuss how governments should co-ordinate the prevention, diagnosis and treatment of osteoporosis.

The workshop explored issues such as:
* Achieving a better understanding of the needs of European Osteoporosis patients
* Understanding how medicine and innovation can meet the needs of patients using the case of osteoporosis
* Determining the conditions which would ensure that patients take on more responsibility for their healthcare choices
* Determining the ways governments define health priorities which will meet the needs of patients, in a society with a growing ageing population
* Addressing these issues in the context of the crisis in Social Security and consequent pressures on health spending

The event was hosted by the International Osteoporosis Foundation (IOF) and IOF-member the Irish Osteoporosis Society (IOS), and supported by an unrestricted educational grant from GlaxoSmithKline (GSK).

“Osteoporosis is one of the most serious, debilitating and costly diseases in Europe yet it is also one of the least recognised," said Mary Anderson, IOF board member. "Today one person in the EU suffers an osteoporosis fracture every 30 seconds. Action is needed now to make osteoporosis and related fractures a European healthcare priority. "

Recognizing the need to provide support for people with osteoporosis in the Cork region, the IOS announced the launch of a patient support group for the area. The first meeting of the group will be held in early May with over eighty people committed to participate. “We’re delighted to be able to increase the awareness of osteoporosis and to give advice on the diagnosis, prevention and treatment of osteoporosis to help patients and their families within the Cork area”, said Professor Moira O’Brien, IOS President.

From left: Brian Gavin, Commercial Director, GSK Ireland; Mary Anderson, Board Member, IOF; Mel Read MEP, Chair of the European Parliament Osteoporosis Interest Group; Prof Moira O'Brien, President Irish Osteoporosis Society


Member of European Parliament Mel Read (UK) and Chair of the European Parliament Osteoporosis Interest Group was presented with the first IOF President’s Award in recognition of her ongoing support to improve political awareness and policies for the prevention, diagnosis and treatment of osteoporosis and related fractures. Mrs Read will retire from the European Parliament this June after 15 years of service. Speaking at the workshop, Mrs Read noted “Far too many Europeans at high risk of osteoporosis will suffer needlessly because they did not have timely diagnosis or preventive therapies."

Andrew Witty, GSK’s European President ended the workshop, stating that “GSK is delighted to have the opportunity today to meet stakeholders to discuss common concerns. Osteoporosis is a good example of how patients, Governments and the research based pharmaceutical industry can deliver effective and holistic healthcare policies. We will continue to work in partnership with payers and patients to ensure that all patients get early access to innovative medicines.”

April 19, 2004

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Irish Osteoporosis Society Conference

The Irish Osteoporosis Society organised a conference entitled “An Integrated Approach to the Prevention and Treatment of Osteoporotic Fractures” on February 10th and 11th 2004. The conference, held in the beautiful surroundings of the Royal Hospital, Kilmainham in Dublin, was the inspired idea of Prof. David Marsh, Professor of Trauma and Orthopaedics, Queens University Belfast. The conference was made possible by the cooperation and support of the International Osteoporosis Foundation, National Osteoporosis Society, Irish Orthopaedic Association, British Orthopaedic Association and the Irish Osteoporosis Society. The major sponsor was Aventis and P&G Pharmaceuticals.

The conference brought together speakers from the fields of bioengineering, general practice, geriatrics, nursing, orthopaedics and rheumatology from Australia, Israel, Italy, the UK and Ireland. In her welcome to the delegates, Prof. Moira O’Brien, President of the Irish Osteoporosis Society, emphasised the importance of an integrated approach in the fight against osteoporosis, stating that “Osteoporosis is a silent disease. The first sign of osteoporosis is usually a minimal trauma fracture, which is seen by an orthopaedic surgeon. Early identification and treatment of osteoporosis is imperative to preventing further fractures occurring.”

Minister Ivor Callely, Minister of State with responsibility of older people at the Department of Health & Children, opened the conference, stating that the “inter-disciplinary team-based approach to primary care provision…has application to the prevention and treatment of osteoporotic fractures. In this way Ireland will, I hope, be in a position to ensure that known ways of reducing the risk of this disease are widely promoted.”

Greeting Mrs. Parker Bowles on her arrival at the Royal Hospital Kilmainham were (from left) John McLaughlin, Managing Director, Aventis, Mary Anderson, Board Member, IOF, Síle De Valera, TD, Minister of State at the Department of Education & Science, and Prof. Moira O'Brien, President, IOS.


The conference ended with a charity lunch in aid of the Irish Osteoporosis Society. The IOS was delighted that Mrs. Camilla Parker Bowles, President of the National Osteoporosis Society, attended the lunch and launched a new osteoporosis video and workbook for secondary schools in Ireland. The video and workbook project was a collaborative initiative between the Health Promotion Units of the Northern Area, South Western Area and East Coast Area Health Boards, the Department of Education & Science and the Irish Osteoporosis Society. It was funded by the Women’s Health Unit of the Northern Area Health Board. The lunch was also attended by Minister of State Síle De Valera of the Department of Education & Science, Mary Anderson, board member of the IOF, Geraldine Byrne, Patron of the IOS, and the Presidents of the Irish, British and Scottish Orthopaedic Associations.

March 11, 2004

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