1 | 2

Name of education programme
Let's Grow Up Healthy

Originating organisation
Bulgarian League for the Prevention of Osteoporosis

Contact
Professor Anna Maria Borrisova
Bulgarian League for the Prevention of Osteoporosis
6 Damian Gruev Street
1303 Sofia
Bulgaria

Description of the programme
The programme, begun in 2000, aims to educate young children about osteoporosis. There are a number of elements to the programme, including the "Milk Song" which is used in schools and has been broadcast on radio and TV; physical exercises and recipes. A national children's concert promoting information about the importance of a healthy diet and physical exercise was held in 2000.

Is the programme still running?
Yes, and the physical exercises from the programme have been included in the primary education physical education curriculum.

Target audience
Girls aged 6-12
Boys aged 6-12

Has the programme been approved by your scientific advisory committee?
Yes

What worked well
The whole programme has worked well.

What didn't work well
There has been no interest or sponsorship from milk and dairy companies.

Type of information and material available
Books giving information on physical exercises, recipes, "The Adventures of Tamarka" poem and the "Milk Song".
Video tape of the 2000 concert and the "Milk Song".

Are you willing to provide material and advice to other IOF members?
Yes

Languages in which the material is available
Bulgarian. The song lyrics and poem have been translated into English.

Budget
Not available

Corporate sponsors
Eli Lilly, Organon, Novartis

Other partners
International Osteoporosis Foundation MSD grant
Foundation Sofia

Did the programme use celebrities, role models or mentors?
Yes, children's TV presenter, poets, composers and actors.

Is the programme suitable for other countries?
Yes

Page Top