As patron of Osteoporosis Canada for many years, I am pleased that we have successfully changed the image of osteoporosis as a disease of elderly women, a group who historically have had neither economic nor political clout –to a disease that can strike us all whether we are men or women, young or old.
The International Osteoporosis Foundation (IOF) is a global movement for change. Through our national societies we are active around the world raising public awareness of bone, muscle and joint health. Initiatives include the organization of World Osteoporosis Day (October 20), the Capture the Fracture campaign, and outreach projects such as snap! the breaking spine.