Campaign Globally

The International Osteoporosis Foundation (IOF) is a global movement for change. Through our national societies we are active around the world raising public awareness of bone, muscle and joint health. Initiatives include the organization of World Osteoporosis Day (October 20), the Capture the Fracture campaign, and outreach projects such as snap! the breaking spine.     

Our Bone Health Advocates

Magida El Roumi, celebrated Lebanese singer

‘While pursuing our dreams and hopes,
we tend to forget the importance of our bones, and we end up wearing them out - we realize only when it is too late that we didn’t take care of them. This is why I am participating in this campaign, to shed light on this truth, because if we are aware we can avoid this terrible disease and thereby avoid misery, sadness and a poor quality of life.’