By photographing people in black and white, without the camouflage of clothing or props, viewers can better understand the true nature of osteoporosis. I believe knowledge is the basis of osteoporosis education. The people in this exhibition have shown a large amount of generosity by revealing their physical situation in this way. Through the visual effect of the exhibition they will help other people to find out if they are also exposed to the risk.
The International Osteoporosis Foundation (IOF) is a global movement for change. Through our national societies we are active around the world raising public awareness of bone, muscle and joint health. Initiatives include the organization of World Osteoporosis Day (October 20), the Capture the Fracture campaign, and outreach projects such as snap! the breaking spine.