I hope the campaign will help spread the information and make people take precautions, take a lot of calcium and take care of their health.
The International Osteoporosis Foundation (IOF) is a global movement for change. Through our national societies we are active around the world raising public awareness of bone, muscle and joint health. Initiatives include the organization of World Osteoporosis Day (October 20), the Capture the Fracture campaign, and outreach projects such as snap! the breaking spine.