Celebrities join call on osteoporosis risk factors for World Osteoporosis Day 2007

IOF to launch largest World Osteoporosis Day campaign to date; events to involve national osteoporosis societies in more than 80 countries.
Joan Rivers, comedienne Hal and Chris Stokes, Jamaica Bobsled Team

The International Osteoporosis Foundation (IOF) will launch its most ambitious campaign to date on World Osteoporosis Day 2007, celebrated worldwide on October 20. Joan Rivers, the Jamaica Bobsled team, and Dame Ellen MacArthur are amongst the celebrities who will urge individuals to discover if they are at risk of osteoporosis and Beat the Break.

"Osteoporosis is one of the most serious chronic, non-communicable diseases, affecting one out of three women worldwide (more than breast cancer), and one out of five men (more than prostate cancer), " noted IOF Chief Executive Office Daniel Navid. "Although osteoporosis can be easily diagnosed and treated, studies have shown that it remains seriously underdiagnosed and undertreated."

Behaviours such as smoking, lack of exercise, drinking more than two standard units of alcohol a day, being underweight and not having enough calcium or vitamin D can result in increased risk of osteoporosis and broken bones. As part of the Beat the Break campaign, individuals are urged to do the [link 348]New IOF One-Minute Osteoporosis Risk Test.[/link]

The Beat the Break: Know and Reduce your Osteoporosis Risk campaign will include:

  • A major new report which highlights both modifiable and fixed risk factors, written by one of the world's leading experts in osteoporosis; 
  • Imaginative new posters and information leaflets for the general public; 
  • Three new Public Service Announcements featuring American comedienne Joan Rivers, the Jamaica Bobsled team and former surfing champion Andrea Lopez, from Brazil; 
  • Fact sheets summarizing the latest science on osteoporosis risk factors;
  • Creative national and regional campaigns involving the majority of the 182 IOF member societies in some 88 locations.

    Journalists are invited to attend international media seminar events which will launch the campaign and feature background briefings from world experts:
  • October 16: Brussels, Belgium; EU-based, Belgian and Francophone media;
  • October 21: Dubai, United Arab Emirates ; World Osteoporosis Day Global launch

WOD 2007 is supported by an unrestricted educational grant provided by four Global Gold Sponsors: Fonterra Brands, Novartis, MSD and Tetra Pak.

For more information on the campaign, an invitation to a media seminar, or to be put in contact with an IOF member society in your country, please contact news@iofbonehealth.org