IOF World Osteoporosis Day 2006 successfully launched in Hong Kong

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IOF global launch of World Osteoporosis Day 2006 marked by a successful media conference on the role of food and nutrition in building and maintaining strong bones
Clockwise from top, left to right: Mr Daniel Navid, Mr Paul Sochaczewski, Dr Anthony Kwok, Dr Edith Lau, and Prof. Annie Kung. Professor Annie Kung, president of Osteoporosis Society of Hong Kong Dr. Edith Lau, president of the Hong Kong Osteoporosis Foundation Executive Sous Chef Tsui Kit Po of the InterContinental Hong Kong

The IOF global launch of World Osteoporosis Day 2006, on Friday, 20 October was marked by a successful media conference. In keeping with the theme “Bone Appétit: the role of food and nutrition in building and maintaining strong bones”, was followed by an exclusive “bone-friendly” lunch for sixty created by Executive Sous Chef Tsui Kit Po at the InterContinental Hong Kong.

The day’s activities were organized with the support and participation of the Hong Kong Osteoporosis Foundation (HKOF) and the Osteoporosis Society of Hong Kong (OSHK), and were attended by some 50 print and broadcast journalists from Hong Kong and other parts of Asia.

The conference began with IOF CEO Daniel Navid officially welcoming participants and introducing the day’s speakers: Professor Annie Kung, president of OSHK, Dr Edith Lau, president of HKOF, Dr Anthony Kwok, honorary secretary of HKOF, and Mr Paul Spencer Sochaczewski, head of IOF Communications. Mrs Alice Chiu, China Representative of the 2nd IOF Women Leaders Roundtable, and founder and director of the Sheen Hok Charitable Foundation, Hong Kong, also attended.

Professor Kung spoke about preventing osteoporosis in Asia and discussed how the disease’s prevalence continues to rise, the health and economic burden it poses, and the importance of early prevention and detection.

Dr Lau spoke about the link between food, key nutrients and healthy bones, as well as the impact of diet on osteoporosis prevention and treatment.

Global launch initiatives for the WOD 2006 “Bone Appétit” campaign were covered by Paul Sochaczewski, who introduced the popular report, public service announcements, and posters produced for CNS members around the world to help in their osteoporosis awareness and educational campaigns. Mr Sochaczewski also officially launched the new IOF website and presented the [link 338]new website section on food and nutrition[/link].

Dr Kwok familiarized the media with local Hong Kong WOD initiatives including a scientific symposium, a Bone Appétit carnival, and a Charity Gala Dinner, held on the evening of 19 October and hosted by Mrs Alice Chiu of the Sheen Hok Charitable Foundation and attended by some 400 guests to help raise funds for IOF Asia campaign.

A cooking demonstration and “bone-friendly” lunch was then hosted by Executive Sous Chef Tsui Kit Po of the InterContinental Hong Kong, featuring dishes created by Chef Po exclusively around the “Bone Appétit” theme. Dishes included kale mousse with crabmeat sauce; seared beef strip loin with a soya glaze; braised tofu with honey-roasted pumpkin and bok choy; and for dessert, apricot whip; and almond and sesame pudding with roasted figs. Some of these recipes are available on the new IOF “bone-friendly” recipe database.

A menu reference guide provided lunch participants with details on the calcium and vitamin D content of the menu ingredients.

The conference resulted in excellent media coverage including an interview on CNBC Market Watch with IOF President and Board member Professor Pierre D. Delmas; on Star World News Asia with IOF General Secretary Professor Jean-Yves Reginster (see [link 588]interviews[/link]); and with Dr Edith Lau on TVB Jade. These interviews provided coverage of osteoporosis issues and initiatives including the importance of a healthy, calcium-rich diet and exercise in helping to prevent the disease.

The event was supported by unrestricted educational grants from IOF's four Global Gold WOD 2006 sponsors: MSD, Novartis, Fonterra and Tetra Pak.

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