It pays to know your osteoporosis risk factors

IOF to launch Risk Factor campaign as part of World Osteoporosis Day 2007
One of seven poster designs to be distributed for WOD

The International Osteoporosis Foundation (IOF) is preparing one of its most far-reaching campaigns ever, for launch on World Osteoporosis Day 2007, celebrated worldwide on October 20.

Entitled, Beat the Break: Know and reduce your osteoporosis risk, the year-long campaign calls on people to discover if they are at risk of osteoporosis by completing a simple questionnaire, the IOF One-Minute Osteoporosis Risk Test.

Other aspects of the Beat the Break campaign will include:
• A major new report which highlights behaviours and characteristics which influence if we are likely to have osteoporosis
• Imaginative new posters and information leaflets for the general public
• Three new Public Service Announcements featuring American comedienne Joan Rivers, the Jamaica Bobsled team and former surfing champion Andrea Lopez, from Brazil
• Fact sheets summarizing the latest information on osteoporosis risk factors
• Creative national and regional campaigns involving the majority of the [link 68]182 IOF member societies in some 88 locations[/link].

Journalists are invited to attend international media seminar events which will launch the campaign and feature background briefings from world experts on how to reduce the risk of osteoporosis and build strong bones. These will take place:

October 16: Brussels, Belgium – EU-based, Belgian and Francophone media
October 21: Dubai, UAE – WOD Global launch

WOD 2007 is supported by an unrestricted educational grant provided by four Global Gold Sponsors: Fonterra Brands, Novartis, MSD and Tetra Pak.