November is Osteoporosis Awareness Month in Canada

Osteoporosis awareness month in Canada
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With educational forums, 'BeerNBones' and other public events, this annual country-wide campaign focuses public attention on the importance of building strong bones for life.

Every year in Canada, Osteoporosis Canada marks ‘Osteoporosis Month’, a four week campaign to focus public attention upon the importance of building strong bones for life through awareness and education.

WEAR PURPLE, TALK PURPLE, SUPPORT PURPLE is the call-to-action campaign slogan, kicking off with WEAR IT PURPLE PROUD DAY on November 3. People were invited to wear purple (the colour of Osteoporosis Canada’s logo) in support of bone health and to take pictures and share them on the organization’s Facebook page and Twitter. TALK PURPLE calls for conversation – urging people to discuss bone health, become aware of their risk of fracture, and to insist on assessment if they have broken a bone. With SUPPORT PURPLE, Osteoporosis Canada invites the public to donate in support of the charity’s important activities in the areas of education, advocacy, patient support, and research.

Osteoporosis Canada’s twenty-one chapters across the country will be hosting various events throughout the campaign month. Activities included public education forums led by expert panels and the first newly rebranded Public Virtual Education Forums: Bone Matters.

Bone Matters is an ongoing series of interactive forums broadcast live over the Internet. Each forum, led by a Canadian expert in osteoporosis care, will help participants better understand how to prevent the next fracture and live well with osteoporosis. Topics to be covered include advancements in treatments, exercises for individuals with osteoporosis, bone-friendly nutrition and other issues identified by COPN (Canadian Osteoporosis Patient Network) members as the ones in which they are most interested.

Another  regular highlight is ‘Bone’N’Beer - a unique event to bring bone health messages to a largely younger male audience. The 4th annual 'BeerNBones' event was held on November 18th in Richmond, British Colombia, with the fun-filled evening dedicated to information about men’s bone health and a live auction helping to raise funds for Osteoporosis Canada programmes in the province.

> Find out more about Osteoporosis Canada and how you can participate in Osteoporosis Awareness Month

LYB logoThis article appeared in our monthly Love Your Bones newsletter sent to IOF members.

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