OsteoRus wins IOF World Osteoporosis Day Award

IOF World Osteoporosis Day Campaign Award 2015
The IOF World Osteoporosis Day Campaign Award 2015 presented to OSTEORUS.
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International Osteoporosis Foundation Award honours outstanding World Osteoporosis Day campaigns by its more than 230 member national societies.

World Osteoporosis Day (WOD), marked on October 20 each year, is a focal point for public and media outreach, and an opportunity to make noise about osteoporosis, the ‘silent epidemic’. Taking the lead each year, the International Osteoporosis Foundation (IOF) provides the WOD campaign theme and resources to assist its more than 230 member national societies to carry out events and campaigns in all regions of the world.

This year, IOF member organizations were invited to submit their campaigns to a WOD contest so that their efforts in rolling out the campaign, as well as measuring its impact, on a national level could be recognized. On September 13, during the IOF Worldwide Conference of Osteoporosis Patient Societies (IOF-WWC), held in Athens Greece, IOF presented the ‘World Osteoporosis Day Award’ to OsteoRus which works in collaboration with the Russian Osteoporosis Association. The award recognized the outstanding WOD campaign of 2014 and their plans for the upcoming 2015 campaign which reflects the theme of ‘Serve up Bone Strength’.

The award, valued at 2,000 Swiss Francs. was accepted on behalf of the Russian societies by representatives Dr Olga Ershova and Galina Evstifeeva.

Judy Stenmark IOF, CEO, stated,

It was a challenge to select just one winning society when so many IOF member societies are carrying out deserving and highly diverse campaigns which successfully promote osteoporosis awareness around WOD. In this case the Russian campaigns have been recognized for their ambition and creativity, consistent focus on annual theme, and comprehensive outreach to all segments of society. Despite a small budget, the broad range of activities has grown year by year, thanks to the drive of committed volunteers.”

Following a successful 2014 campaign, OsteoRus and the Russian Osteoporosis Association (RAOP) are planning a creative and far-reaching campaign for WOD 2015. The campaign is cross-generational, with the emphasis on fun activities that promote the benefits of good nutrition to people of all ages and emphasizing the development of a healthy ‘eating culture’ beginning in childhood.The campaign will be held in cooperation with a wide range of organizations in order to help extend direct outreach to approximately 30,000 people (and more via media reporting) within all segments of society, including policy officials.

Below are just some of the activities planned, supported by the availability of IOF posters and brochures in Russian:

  • On October 9 in Moscow, a press conference for journalists will be held. Outreach to media will include coverage for all campaign activities and in social media networks.
  • A children’s poster drawing competition ‘Children: Drink milk and be healthy’ will provide artwork for a 2016 calendar that will include recommendations for healthy food.
  • Lectures on healthy nutrition will take place in schools and colleges; students of culinary schools will give workshops on healthy eating; and lectures at schools and kindergartens for mothers will focus on how to prepare healthy foods for infants and school-age children.
  • Nordic walking, workshops on healthy cooking, and bone-health lectures will promote awareness though women’s groups at different companies.
  • Seminars and lectures for health professionals to be held at the newly launched Centres for the Prevention of Osteoporosis
  • Participation in the campaign of State Duma representatives, deputies of regional legislative assemblies and involvement of politicians and health authorities in activities such as sports, press conferences etc.
  • Special edition of the newsletter ‘Watch out Osteoporosis’ and of the journal Academy of Health’
  • and many other activities ...

IOF looks forward to presenting this and other worldwide campaigns on its World Osteoporosis Day events calendar. Any society or clinic which plans to carry out a WOD event is invited to participate by submitting information about their events.