World Osteoporosis Day 2017 campaign launched

World Osteoporosis Day (WOD) is approaching on October 20th, an occasion to raise awareness of bone health and osteoporosis prevention. See the many resources on the new World Osteoporosis Day website!

The skeleton may very well be the most underappreciated part of the human body – it is hidden, and largely ignored, until a painful and often devastating, life-changing fracture occurs.

With a call to ‘Love Your Bones – Protect your future’, World Osteoporosis Day reminds us all that maintaining strong, healthy bones is the key to an active and independent future at older age.

The campaign, led by IOF and its 200 member societies worldwide, will spread awareness about the global burden of osteoporosis as well as the need for preventive action to maintain healthy mobility.

Key World Osteoporosis Day messages

  • Fractures due to osteoporosis know no boundaries, affecting women and men all over the world. With the ageing of the population, hip fractures are expected to increase by 310% in men and 240% in women from 1990 to 2050.
  • Worldwide, fractures due to osteoporosis affect one in three women, and one in five men, ages 50 or over.
  • The impact of fragility fractures on health and quality of life is too often underestimated.  Hip fractures are particularly life-threatening, and invariably result in loss of function and independence among survivors. In women, osteoporosis accounts for more days in hospital than breast cancer, myocardial infarction, diabetes and other diseases.
  • Despite widely available diagnostic tools and a variety of effective medications, osteoporosis too often remains undiagnosed and untreated.
  • 80% of patients who have already suffered a fracture, and are at twice the risk of subsequent fractures, do not receive assessment and treatment.
  • Bone-healthy nutrition and regular weight-bearing exercise are essential for a healthy skeleton at all ages.
  • It is important to know your risk factors  and to talk to your doctor about bone health. For those at high-risk, prescription medication is often needed for effective protection against bone loss and osteoporotic fractures.

Help spread the prevention message!

You can help raise awareness by sharing prevention messages within your community, among your friends and family, and through your online, print or social media channels. We invite you to make use of the many resources available on the WOD website (available in English, French, Spanish, Arabic and Chinese):

  • Posters:  Display them in your community hall, school, clinic or practice
  • Fact sheets and brochures on osteoporosis and its relation to rheumatoid arthritis, cancer, dementia, coeliac disease, and diabetes; bone-healthy nutrition; building strong bones in children and teens
  • Social media banners
  • Video and infographic (available early September)
  • Launch of ‘IOF Compendium of Osteoporosis’ on October 20th. This novel, illustrated reference publication outlines essential facts about osteoporosis, its burden worldwide, regional statistics, and strategies to fight the disease.
  • Call to sign the IOF Global Patient Charter : join and spread the news about this initiative to advocate for improved patient care.

About World Osteoporosis Day

World Osteoporosis Day is observed annually on 20 October, and marks the beginning of a year-long campaign dedicated to raising global awareness of the prevention, diagnosis and treatment of osteoporosis and related musculoskeletal diseases. Led by the International Osteoporosis Foundation (IOF), it generates worldwide media attention and supports public awareness campaigns organized by 240 national osteoporosis patient and medical societies from around the world.

World Osteoporosis Day 2017 Official Partners: Amgen, Lilly, Sunsweet, UCB

#WorldOsteoporosisDay #LoveYourBones