PAOS announces regional bone health initiative

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The Pan Arab Osteoporosis Society (PAOS) announced agreement with Nestlé to launch a new initiative that will help increase public bone health knowledge and osteoporosis prevention in the Middle East.
Dr. Gemma Adib, PAOS President and Mr. Jean-Louis Chaumeil, Chairman and CEO of Nestle Middle East.

The Pan Arab Osteoporosis Society (PAOS) announced a two-year partnership agreement with Nestlé to launch a new initiative that will help increase public bone health knowledge and encourage preventative action against osteoporosis in the Middle East.

The agreement between PAOS and Nestlé was signed on Wednesday May 27, 2009 in Dubai by Dr. Gemma Adib, PAOS President and Mr. Jean-Louis Chaumeil, Chairman and CEO of Nestle Middle East.  The initiative will see several education programs and active campaigns rolled out across the region in the coming months. The aim is to increase awareness of osteoporosis, and provide the tools to do so, by supporting and sponsoring PAOS activities. The support will also be extended to the national society members of the Gulf countries, Lebanon, Syria, Palestine & Jordan.

According to recent studies, a high number of women in the region are thought to be at risk of bone fracture. The initiative addresses the need to propagate bone health knowledge in the region to help prevent osteoporosis, the underlying cause of bone fracture.

Commenting on the occasion, Dr. Gemma Adib, President of the Pan Arab Osteoporosis Society said: "Most recent studies have pointed out the prevalence of low bone mass among women in the region...Raising awareness about the problem among the general public and health professionals alike is one of our objectives at PAOS. We are pleased to partner with a leader in nutrition and wellness like Nestlé for this purpose, and we're positive that such a partnership will help extend our reach and enable us to achieve better results in terms of equipping the largest number of people with the right knowledge and tools to prevent osteoporosis."

Dr. Basel Masri, IOF Board Member and representative for the Middle East, attended the signing of the agreement. He commented, "I congratulate PAOS on this new initiative, which will help the osteoporosis patient and medical societies in the region carry out their important work in raising awareness of bone health."