Successful World Osteoporosis Day press event in Dubai

HRH Princess Haya Bint Al Hussein and Ali Bin Chakar, Under Secretary of the Minister of Health lend VIP support global launch event
HRH Princess Haya Bint Al Hussein IOF President Pierre D. Delmas 'Beat the Break' pillows distributed at the event Drumming up support for the World Osteoporosis Day message in Dubai

In her message of welcome at the IOF World Osteoporosis Day media launch on October 21, 2007 in Dubai, HRH Princess Haya Bint Al Hussein stated, “Osteoporosis is a global problem and a growing health problem here in the Middle East region, where it is estimated that one woman in three over the age of fifty will suffer an osteoporosis-related fracture. There is no doubt that the key to ending this tragedy is to take action before the first fracture occurs…the good news is that there are ways of slowing or preventing osteoporosis – if people know that they are at risk.”

The media launch, held in English and Arabic and hosted by IOF and the Emirates Osteoporosis Society (EOS), enjoyed additional high profile support from by Dr Ali Bin Chakar, Under Secretary of the Minister of Health, who delivered a speech on behalf of H.E the UAE Minister of Health. Dr. Mariam Matar, Assistant Undersecretary for Public Health & Primary Health Care and Dr Muna Al Kuwari, Women’s Health Project Manager in PHC and Public Health also showed their tremendous support for the IOF-UAE event.

The journalists and other attendees also heard welcome remarks from IOF President Pierre D. Delmas, which were followed by an overview on osteoporosis given by IOF General Secretary Prof. Jean-Yves Reginster. IOF CEO Daniel Navid introduced World Osteoporosis Day and the ‘Beat the Break’ campaign which focuses on awareness of risk factors. He personally thanked representatives from each of the companies who generously supported the World Osteoporosis Day campaign as 2007 Global Gold Sponsors – Fonterra Brands, MSD, Novartis, and Tetra Pak.

Dr. Al Suhaili, EOS Vice President spoke about the state of osteoporosis and its management in the Middle East and Dr. Jamal Al Saleh, EOS President, discussed the specific issues relating to osteoporosis in the United Arab Emirates.

A bone-friendly lunch featuring many local and international dishes that were high in calcium content concluded the media launch.

The excellent media coverage which resulted from the World Osteoporosis Day launch included two media interviews given by Prof P.D. Delmas (Dubai 1 TV, and Emirates News) and Dr. Jamal Al Saleh, as well as an interview by Dr AL Suhaili.

A related event “Breaking the Silence of Bone Health”, was hosted by Fonterra Brands just prior to the IOF launch. It included a presentation of the "State of the Nation" Bone Health Reports with international Bone Health Ambassadors from Indonesia, New Zealand, the Philippines and Malaysia pledging their support in the fight against osteoporosis and calling for other high profile women from across the globe to join the cause. IOF CEO Daniel Navid and Pradeep Pant, Regional Managing Director Asia-Middle East, Fonterra Brands signed a three-year IOF-Fonterra Brands cooperation agreement at this event.

On the 20th of October, a scientific training session under the auspices of the UAE Ministry of Health was held for 120 general practitioners. The seminar included presentations from IOF President Prof P.D. Delmas and IOF General Secretary Prof J-Y. Reginster. Three case studies were presented that were of special interest to the attendees, who were invited to pose questions during the discussion period.