World Osteoporosis Day 2007 campaign launched at the European Parliament in Brussels

1281
1282
1283
More than 20 journalists attended the World Osteoporosis Day 2007 press event for EU-based, Belgian and Francophone media.
One of the dozens of newspaper articles that appeared in Belgian media Senator Christine Defraigne of Belgium Former world judo champion Gella Vandecaveye

More than 20 print, internet and TV journalists attended the World Osteoporosis Day 2007 (WOD 2007) press event held on October 16, 2007 for EU-based, Belgian and Francophone media.

Organized in cooperation with the Belgian Bone Club, the press launch was held at the European Parliament in Brussels. Speakers included Mrs Angelika Niebler, co-chair of the European Parliament Osteoporosis Interest Group, IOF General Secretary Prof. J.Y. Reginster, and other scientific experts including Prof. J.J. Body, Prof. Greet Vansant and Prof. S. Rozenberg. Belgian senator Christigne Defraigne also participated, speaking eloquently about the need for better accessibility to osteoporosis medication and diagnostic testing in Belgium. In addition, former world judo champion Gella Vandecaveye lent her support to the event, and was among the dozens of participants and parliamentarians who had their bones scanned in a state-of-the-art DXA machine that was provided for the occasion.

The focus of the launch event was this year’s World Osteoporosis Day ‘Beat the Break’ theme which seeks to raise awareness of osteoporosis risk factors. Journalists were given information about nutrition and other lifestyle factors that affect osteoporosis risk and were presented with the newly published IOF report “[link 800]Beat the Break: Know and Reduce Your Osteoporosis Risk Factors[/link]” and the new [link 348]IOF One-Minute Osteoporosis Risk Test.[/link] Speaking on behalf of the European Parliament Interest Group, Mrs. Niebler raised media interest in the upcoming ‘Audit report’ of the state of osteoporosis in the EU, a major publication to be launched in 2008.

The press launch generated extensive media coverage (including articles in the local print media and TV broadcasts) thus providing an effective build-up to World Osteoporosis Day which is celebrated on October 20th the world over.

Region: