World Osteoporosis Day 2007 in the Middle East

In addition to the global launch of World Osteoporosis Day in Dubai, public events and ambitious campaigns are being held throughout the region.
Drumming up support for osteoporosis and the 'Beat the Break' World Osteoporosis Day message in Dubai One of the World Osteoporosis Day posters produced by the EMRC in Iran World Osteoporosis Day poster announcing program at the American University of Beirut Medical Center

In coordination with the UAE Osteoporosis Society, IOF held the first World Osteoporosis Day Global launch event in the region. This major press event was held on October 21st, 2007 in Dubai, United Arab Emirates. Some 50 journalists throughout the region attended.

In addition, numerous national osteoporosis societies throughout the Middle East and North Africa carried out a wide number of public and media events to highlight World Osteoporosis Day. Descriptions of several of the region’s World Osteoporosis Day can be found below:

On October 21, 2007 the Emirates Osteoporosis Society (EOS) partnered with IOF to hold the global launch of the IOF World Osteoporosis Day 2007 ‘Beat the Break’ campaign. The launch event featured a press conference and media seminar with international and regional speakers. In addition the EOS held a 2-3 hour Walk-a-Thon and public events in several shopping malls to raise public awareness of osteoporosis and prevention through early recognition of risk factors. The impact of the WOD activities in the Emirates was enormous, both in terms of media response and the increase in awareness about osteoporosis. EOS President  Dr. Jamal Ali Al Saleh noted that one of the shopping mall managers informed him that shoppers had come in “from as afar as Ajman, after hearing about the campaign on the radio stations”.

The Lebanese Osteoporosis Prevention Society has gained the support of well known singer Magida El Roumi as patron. LOPS launched a nationwide public awareness campaign featuring public meetings, TV coverage and a press conference ([link information[/link]).  Also in Lebanon, the Calcium Metabolism and Osteoporosis Program of the AUB Medical Center held a week-long educational program which included diagnostic testing and physical therapy.

The Palestinian Osteoporosis Prevention Society (P.O.P.S) celebrated World Osteoporosis Day 2007 as in previous years despite the difficult political and economic conditions. The activities for this year encompassed a campaign in approximately 100 kindergartens in various regions of Palestine, a children’s festival for approximately 1500 children and a Women's Open Day featuring lectures about osteoporosis, screening and information stands.

In Iran the Endocrinology and Metabolism Research Center (EMRC) continued its prevention campaign to increase awareness of the importance of nutrition and exercise in Iran. Posters to mark World Osteoporosis Day were distributed throughout the country.

The Saudi Osteoporosis Socity celebrated World Osteoporosis Day with H.E. MOH Dr.Hamad Al Manea announcing  the first official Saudi Campaign against osteoporosis which will last for 6 months. As part of this event the first and largest milk campaign will be launched with six million milk samples to be distributed throughout the kingdom to schools and other general and social public centers. Click here for further information.