Osteoporosis

Our bones are living tissue that give our body structure, allow us to move and protect our organs. Osteoporosis is a condition where bones become thin and  lose their strength. This can lead to fractures, which cause pain and make everyday activities extremely difficult. After a hip fracture, about one-quarter of people die or never walk again. 

It’s estimated over 200 million women have osteoporosis. That’s more than the combined populations of the Germany, the United Kingdom and France.

Worldwide, one in three women and one in five men over the age of fifty will experience an osteoporotic fracture.

In fact, every three seconds a bone will break, somewhere in the world, because of this disease.

Many people won’t know they have osteoporosis until their first fracture, which is why it’s called the ‘silent disease’. Even after a break, it often goes untreated.

The good news is osteoporosis can be diagnosed and treated and fractures often prevented through healthy lifestyle choices.
 

Our Bone Health Advocates

Ulla Weigerstorfer, Miss Austria, Miss World 1987

I encourage young girls and boys to realize that the way they treat their bodies will have a big impact later in life. I know that teenagers consider themselves 'invincible', and I was that way too, of course. But it isn’t difficult to 'invest in your bones'. Don’t buy into the myth of starving yourself. Don’t be a couch potato. Eat wisely, get outside and have fun. Your body will thank you in a few years.

Magida El Roumi, celebrated Lebanese singer

‘While pursuing our dreams and hopes,
we tend to forget the importance of our bones, and we end up wearing them out - we realize only when it is too late that we didn’t take care of them. This is why I am participating in this campaign, to shed light on this truth, because if we are aware we can avoid this terrible disease and thereby avoid misery, sadness and a poor quality of life.’

Philipe Chevrier, master chef

My philosophy is to cook food that is balanced and healthy, using seasonal ingredients. I’m interested in osteoporosis because it affects one woman in three and one man in five (over the age of 50). There is a link between osteoporosis and nutrition because food that is rich in calcium and vitamin D can strengthen the bones. Bone Appétit.